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WhatsApp co-founder Jan Koum has announced that the yearly fee for the service is set to be scrapped. Speaking at an event in Munich he revealed the business model “really doesn’t work for some people.” Many WhatsApp fans have to pay a small amount each year to use the messaging service but this payment is coming to halt.
In a post on their blog WhatsApp confrimed the news stating: "We're happy to announce that WhatsApp will no longer charge subscription fees.
"As we've grown, we've found that this approach hasn't worked well.
"Many WhatsApp users don't have a debit or credit card number and they worried they'd lose access to their friends and family after their first year."
"As we've grown, we've found that this approach hasn't worked well.
"Many WhatsApp users don't have a debit or credit card number and they worried they'd lose access to their friends and family after their first year."
It sounds like good news, but like all things in life there's a catch. Clearly WhatsApp can't run for free and to make money it seems the Facebook owned app is going to target users with adverts. Although the firm is adamant you won't get hit with messages from third parties, it does say that it's going to allow business to communicate with users.
"Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from." states WhatsApp.
WhatsApp has around 900 million users and is continuing to grow.
VIA: DAILY STAR
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