Motorola CMO Suggests ‘Lenovo Moto’ Brand Is No More

At the Moto Z2 Play launch event conducted on Thursday company’s Chief Marketing Officer Jan Huckfeldt suggested that the Lenovo Moto brand won't be a noteworthy concentration of Motorola Mobility going forward. While addressing a horde of buyers and columnists in Brazil not long ago, Huckfeldt discussed the way toward building a solid brand and focused on the significance of getting the "basics" right, including how the Motorola brand is still amazingly well known in the Latin American nations.

“We are all in and entirely focused on – Motorola,” a company’s executive said, implying how a Lenovo Moto brand will be partially or totally transposed by Motorola branding in a nearby future.

Regardless of the possibility that the Lenovo Moto brand turns into a relic of times gone by in the coming months, the same won't remain constant for the primary Lenovo name with regards to its handset division, with Lenovo Group Chief Executive Officer and Chairman Yang Yuanqing as of late saying that the Chinese tech monster will "never" stop the Lenovo telephone mark for Motorola.

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