IS SAMSUNG COPYING APPLE INC.'S LATEST INNOVATION

IS SAMSUNG COPYING APPLE INC.'S LATEST INNOVATION:

One of the big selling points that Apple emphasized for its iPhone 6s and 6s Plus phones launched earlier this year was the inclusion of 3D Touch capability, which allows the devices to detect the pressure applied to their displays.

Apple spent a significant amount of time at the iPhone 6s and 6s Plus product launch event touting 3D Touch, as it was no doubt the most noticeable upgrade from the prior-generation iPhone 6 and 6 Plus phones.

According to a report from The Wall Street Journal, Samsung's next-generation Galaxy S flagship, the Galaxy S7, will include a similar technology.

Apple's Jonathan Ive claimed in an interview with Bloomberg Businessweek that 3D Touch was a project that took "multi, multi, multi years" and was "unbelievably hard" to implement.

A couple of months ago, chipmaker Synaptics announced its own 3D Touch-like solution, branded ClearPad 3700, that it plans to market to various smartphone vendors. Given that Synaptics works very closely with major smartphone vendors, such as Samsung, it wouldn't surprise a bit to see that Samsung's 3D Touch-like implementation is based on Synaptics' solution.

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